is#using_an_attractive_presentation
  part of:  is#designing_the_layout_of_multimedia_documents
  part:  is#designing_so_as_not_to_shock_the_user
     part:  "using backgrounds that don't clash/conflict with font colours"
  part:  is#capturing_and_retaining_attention_on_a_document
     part:  is#creating_focus_on_the_relevant_document_elements
        part:  "using large bold display type and/or graphics to create focus"
        part:  "using elements with visual weight for focus BUT without overdoing it"
        part:  "putting items of focus at the top of the page, the area first seen by the user, to get their attention"
        part:  "using space to separate the element so it is not clustered"
     part:  is#creating_balance_on_a_document
        part:  is#using_a_structured_presentation
           part:  is#dividing_information_into_digestible_chunks
              part:  is#using_spaces_between_chunks_of_information
           part:  "keeping paragraphs four to eight lines long"
           part:  "using headlines, bullets, pull quotes and sidebars"
           part:  "using contrasting colors to separate groups"
        part:  "weighting elements (size, density, page position)"
        part:  "using tables for more precise placement of elements"
        part:  "good contrast is needed for balance and organization"
        part:  "visual entry points is needed for balance and organization"
     part:  "using contrast to stimulate attention on the page"
     part:  "using heading in larger fonts to gain attention"
     part:  "using contrasting colors and graphics"
     part:  "using graphics to focus attention"

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