pm#purpose:  "improving cognitive recall by providing order and common characteristics"
  pm#purpose:  "providing logical positions for pieces of information and hence helping to locate them, gather them, compare them and check for their completeness and consistency"
  pm#purpose:  "allowing to focus on small chunks since they are easier to memorise and exploit"
  part of:  is#making_information_clear  is#creating_balance_on_a_document
  part:  is#dividing_information_into_digestible_chunks
     part:  is#using_spaces_between_chunks_of_information
  part:  "keeping paragraphs four to eight lines long"
  part:  "using headlines, bullets, pull quotes and sidebars"
  part:  "using contrasting colors to separate groups"

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